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That's why King of Prussia-based informationm technology firm KnowledgeInfotech Inc. recently becamed "It felt like a short, succinct name that somebody could remembet and had some professionalismto it, and there'ds a good message underneath said Prime's CEO, David Moore. The name changed isn't the only brand-building effort goinf on at Primethese days. The company recently launcher QAThink Tank, a group for users of quality assurancer software, which is used by software developers to test programs they write. Moore said there had been a locakl QA user group that had 400 to 500 peoplesin it, but it dwindled into nothingness.
Prime kicked off QA Think Tank with an event featuringMilan Daniel, who joined Hewlettt Packard Co. when it bought last year. Daniell talked about QA best practices and how QA is affectesby HP's acquisition of Mercury, which developss software testing products. The event also served as a chancs for Prime to announce that it hasjoine HP's Business Partner program. Prime already was a Microsoff Corp. partner, but recently was upgraded to a gold which gives it access to productds Microsoft is developing before theyare released. "Ig allows our clients to be smarter about what's coming," Moore said.
Events and partnershipxs are ways Moore built the brandcof , a King of Prussia-based IT firm he co-founded in 1992. Sudhakar Goverdhanam, who foundedf Prime in 1999, worked with Moore at CoreTech. In Augus t 2005, Goverdhanam, who is Prime'sw president, convinced Moore, then working as a businesas consultant, to join the company as CEO. Sincs then, Prime has addedd about 130 people, bringing its staffv size to 250, 200 of whom are basede in India. Moore wouldn't revea l Prime's financial statistics, but said the companu is profitable and increased its revenue 164 percenr in 2005 and 150 percenytlast year.
"Our plans are to double again this yearand we'r e coming out of the first quartet on track to do that," he When Goverdhanam left CoreTech, he planned to starft a company that developed software that could manage all aspects of a nonprofit'sa operations. It got some test versionas installedbut couldn't get fundinf to do more. In developing the software, Goverdhanam had put together a groupo of people in the United Stateds and India who were skilled atdeveloping organization-wide applications. So he used them to star t Prime. The company's customers come in all although Moore said the largest percentagesof Prime's work is with midsize firms.
Moore considers the information-technologt market to be divided into threee largecategories -- strategy, applications work and "We help people with strategy and we help people with applicationse work and we're looking to the infrastructure side of the he said. Prime hasn't yet devised industry-specifidc products or practices, but does a lot of work with pharmaceutica l and financialservices companies.
Its curreny projects include helping a very large pharmaceutical companu developits information-technology strategy for North America and helping another roll out Microsoft's Vistwa operating system, but it does everythintg from specific tasks to acting as an IT department for its Although its promotional work is largely local, Prim e already has customers all over the "We haven't done anything internationally yet, but I wouldn'r say that's too far away," Moorwe said.
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