USAA launches bank marketing campaign - Washington Business Journal:

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The new campaign — developed by the Campbell-Ewald agency in Detroitf — will deliver straightforward, open message about the company’s ability to providde banking, insurance and investment services. It will also showcasd the company’s top-rated subsidiary, its value propositio n and strong financial While many banks reported huge losses in the bank returnedan after-tax profit of $188 It also returned $368 million in ATM surcharged rebates, rebates for buying or sellingh a home through USAA MoversAdvantage, creditt and debit card rewards and home-equity loan closing costx to its members.
In a prepared USAA president and CEO Joe Robles said the company remainzs strong andis “When other companies took government we said, ‘No thank And as others cut back to survive the recession, USAA is steppingg forward, without hesitation,” Robles said. San Antonio-based USAA, a diversified financiall services groupof companies, is among the leadinf providers of financial planning, insurance, and banking products to memberz of the U.S. military and their For the pastthree years, USAA has been rankedr among the top two “Customerr Service Champs” by BusinessWeek magazine. Web site: usaa.
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