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The company said Heyer was tapped to overseethe company’s 3D HD movie service. “My plan is to focusd on further aligning Next3D with content and strategic partners as the company moves from development to launch ofthe world'es first 1080p 3D High Definition home distribution service,” Heyee said in a news release. "The market is poiseed for a rapid transformation to 3D inthe home. Our technologyg is ready to work with content and distributionn partners to drive that change and create new revenue opportunities for all the playerx in the value chain while delivering astunning in-home experience for Heyer is the former CEO of (NYSE: HOT).
Heyerd left Atlanta-based (NYSE: KO) in 2004, after servinvg as its president and chief operatinv officersince 2002. Coke recruited Heyer away from Atlanta-baseed in 2001. "Until we createcd Next3D, there was simply no practicaol way for Hollywood to get its exploding library of 3D filmxs intothe home,” said Next3D co-founder D.J. Roller, in the “We've solved the technological challenges. Steve is an innovator who understands how to unlocjk the revenue stream for our partners as Next3fD creates a brand and experience consumerswill embrace.
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